BREATH VISION BLOG
Visual Identity
Where to begin?
Where to begin?
Visual Identity is one of the most important steps in brand creation. As Paul Rand, iconic graphic designer and art director, once said, "Design is the silent ambassador of your brand".
BREATH BLOG
Visual Identity
Where to begin?
Where to begin?
Visual Identity is one of the most important steps in brand creation. As Paul Rand, iconic graphic designer and art director, once said, "Design is the silent ambassador of your brand"
Visual identity is a collection of visual elements that were created to represent and differentiate a brand. More specifically, it refers to any visible components such as a logo or brand color palette that help customers identify a brand. Consolidating each branding asset into a cohesive aesthetic develops brand recognition.
Before you start crafting the visual identity we strongly recommend defining brand strategy first
The basic questions you could answer about your brand are:
- What is the Mission Statement
- What are the brand values
- What is the target audience
- Does your brand has several product lines that could attract a different group audience?
After you define your brand's personality, you can link the visual elements that express the meaning. The next step is mood board creation. It's important to set the basic visual elements before the implementation of creative and innovative ideas.
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